FW24 A.A.SPECTRUM

I had the opportunity to work on the lookbook for A.A. Spectrum's FW24 Collection for Paris Fashion Week.

Client

A.A. SPECTRUM FW24

Year

2024

Service

Art Direction | 3D Envrionment Design & Development

Context

Building and Developing the Background for FW24 Lookbook for A.A. Spectrum

Execution

Though I had no VFX background, I used real footage and blended it with a CG background for the first time. To do this, I researched the regular process and learned about creating HDRI and importing metadata into Houdini. I also discovered an excellent tool called Fspy, which made my work a bit easier.

↳ Result

My aim was to create an environment that looked realistic but not entirely CGI. During my research, I found inspiration in old backgrounds from Hollywood movie sets in the early days of filmmaking, where they used to paint the background. Assets are from Quixel Water Animation is done with Houdini

↳ Result

My aim was to create an environment that looked realistic but not entirely CGI. During my research, I found inspiration in old backgrounds from Hollywood movie sets in the early days of filmmaking, where they used to paint the background. Assets are from Quixel Water Animation is done with Houdini