Abstract Morph

I created an animation for Syncreality’s newly launched platform to demonstrate the versatility of their software solution

Client

SyncReality

Year

2022

Service

Art Direction | 3D Motion Design

Context

My goal was to showcase how the software can transform and morph within set boundaries. To achieve the desired effect as a visualisation, I utilized VDB Morph in Houdini, which allowed me to achieve seamless transitions with smoother results. Art direction helps provide a unified vision in film. Whether it’s set design, prop styling, wardrobe, food styling… all of these elements contribute to setting the stage for a story to unfold. Each aspect is carefully planned with an intention that drives the key message, creating a holistic idea that easily clicks for the viewer.

Execution

Art direction plays many roles and serves many purposes in a film production. It fills in any gaps. It’s the subliminal. Or it’s the peculiar looking thing that draws your eye away from the main character, maybe allowing the viewer to discover something before the character does. Well-planned production design can set the tone for a scene through use of colors, textures, patterns, cool/warm/neon lighting, arrangements, etc. Working hand-in-hand with the production team, art direction begins at ideation and collaborates closely throughout the production process, resulting in a strong, cohesive film.

↳ Result

We measured our results from a May – December 2022 conversion campaign which resulted in 70K people reached, 2.8K unique website visitors Our larger digital marketing strategy consists of Facebook advertising, email newsletters, and blog content on the website. In our newsletters, we highlight new arrivals, feature blog content, and provide styling tips to drive traffic to the website where ultimately, we want the reader to make a purchase.

↳ Result

We measured our results from a May – December 2022 conversion campaign which resulted in 70K people reached, 2.8K unique website visitors Our larger digital marketing strategy consists of Facebook advertising, email newsletters, and blog content on the website. In our newsletters, we highlight new arrivals, feature blog content, and provide styling tips to drive traffic to the website where ultimately, we want the reader to make a purchase.